THE FINEST LUXURY CAR HIRE EXPERIENCE

Experts and leaders in luxury car rentals, we operate throughout Italy and Southern Europe with our offices in Rome, Florence, and Milan. Our presence makes us a point of reference for exclusive vehicle rentals.

WHO WE ARE

Primerent is the leading provider of luxury car rentals in Italy and Europe, with nearly 20 years of experience in the industry. The company is committed to delivering extraordinary driving experiences, accompanied by personalized, top-quality service.

OUR HISTORY

Primerent was founded with the goal of revolutionizing the concept of luxury car rentals. Over the past two decades, the company has grown steadily, thanks to its dedication to excellence and its ability to anticipate customer needs. Primerent's reputation is built on reliability, innovation, and meticulous attention to detail.

____In 2011, confirming the company’s constant growth and stability, PRIMERENT became part of the ANIASA association (National Association of the Car Rental and Automotive Services Industry), together with other market leaders in the car rental sector.

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OUR TEAM

Over 60 highly qualified professionals, all dedicated to providing customers with their experience and expertise. Every member of the staff, from travel consultants to specialized technicians, works with the goal of delivering impeccable service that exceeds expectations.

OUR HUBS

With six strategically located hubs across Italy—Rome, Milan, Florence, Ventimiglia, Bari, and Olbia —Primerent ensures comprehensive coverage of the territory and prompt availability of vehicles. Each hub is equipped to offer fast and efficient service while maintaining the high standards of quality that define the company.

SPECIALIST DRIVERS

The network of 40 Specialist Drivers represents the pinnacle of excellence in the self-drive rental sector. Each driver is selected for their professionalism, discretion, and in-depth knowledge of the area, ensuring a safe and comfortable travel experience. Whether for business or leisure, Primerent’s Specialist Drivers are ready to transform every journey into a moment of relaxation and luxury.

OUR FLEET

Primerent fleet includes one of the most prestigious and diverse selections of luxury vehicles on the market. From high-performance sports cars to elegant sedans, from luxury SUVs to exclusive convertibles, each car is chosen to deliver excellent performance and superior comfort. Primerent partners with the most renowned automotive brands to ensure that clients receive only the best.

WHY CHOOSE PRIMERENT

Primerent is always available to assist in selecting the perfect vehicle for every need. Contact one of our hubs or visit our website to learn more about the exclusive services we offer.

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